Thursday, November 28, 2013

NBA

British sports fans will be able to watch multiplatform coverage of the NBA (National Basketball Association) after BT Sport and the NBA reached an agreement for exclusively live television coverage of top NBA games and programming in the UK and Ireland.

The new agreement will see up to 200 games throughout the season, appearing across BT Sport 1, BT Sport 2 and ESPN. There will be up to seven live games per week throughout the regular season and the first and second rounds of the Playoffs, as well as every game of the Conference Finals, culminating in the NBA Finals in June. Coverage will include weekly games on Sundays in primetime.

One of the highlights of BT Sport’s coverage will be NBA All-Star, which takes place every year in February at the midway point of the NBA season. A global celebration of basketball, NBA All-Star consists of a variety of basketball events and competitions, including the NBA Slam Dunk Contest and Three-Point Contest, culminating in the NBA All-Star Game. The All-Star Game pits the league's star players from the Eastern Conference against their counterparts from the Western Conference.

Also included in the partnership will be several magazine shows:
  • NBA Action combines weekly highlights and news
  • NBA Inside Stuff will provide fans with a unique insight into the lives of NBA stars both on and off the court
  • NBA Tonight, provides an overview of the NBA through interviews and analysis and NBA Countdown, the live game build up show before selected games.