BT Sport and Premiership Rugby today announced a range of exclusive live rights over a four year period.In a ground-breaking move for the club game in England, BT Sport will have the exclusive live broadcast rights for four years to show Aviva Premiership Rugby and the J.P. Morgan Asset Management Sevens from the 2013-14 season. Live Aviva Premiership matches are currently split between BSkyB and ESPN.
BT Sport will also have exclusive live broadcast rights to matches played by Aviva Premiership Rugby clubs in any future European competitions from 2014-15 for three years.
The agreement covers:
- Exclusive live broadcast rights to up to 69 matches per season from Aviva Premiership Rugby for four years starting from the 2013-14 season.
- Exclusive live broadcast rights to matches from the entire J.P. Morgan Asset Management Sevens Series for four years starting from the 2013-14 season.
- Exclusive live broadcast rights to matches of Aviva Premiership teams in any future European competitions for three years starting from the 2014-15 season.
